
Rob Thomas is Senior Vice President Software and Chief Commercial Officer, IBM. He leads IBM’s software business, including product management and design, product development and business development. In addition, Rob has global responsibility for IBM revenue and profit, including worldwide sales, strategic partnerships and ecosystem.
In his over 20 years in IBM, Rob has held roles in Consulting, Microelectronics and Software, including two years leading teams in Tokyo, Japan. In 2007, Rob joined IBM’s software business, focused on data and analytics. He has held a variety of roles including product engineering and business development, leading IBM’s transition from databases to delivering broader analytical capabilities, investing in open source, and eventually artificial intelligence. Rob has also overseen numerous transformational acquisitions, representing over $20 billion in transaction value.
Rob is also the author of four books on technology and innovation. His most recent book, AI Value Creators, was released in 2025 and shares practical ways to plan your generative AI journey to take maximum advantage of this new innovation while transforming your business. Rob’s other books – Big Data Revolution, The End of Tech Companies and The AI Ladder: Accelerate Your Journey to AI – provide essential advice for business leaders on how to navigate the technological transformations that have defined the past decade. Rob also publishes ‘The Mentor’ on Substack (robdthomas.substack.com), sharing monthly lessons on leadership, life and personal development.
Rob graduated from Vanderbilt University and earned a graduate degree at The University of Florida. Rob serves on the board of Domus, a non-profit organization that assists underprivileged youth in Fairfield County, Connecticut. He is also an active volunteer at Filling in the Blanks, an organization focused on fighting childhood hunger by providing meals to children in need. He lives in New Canaan, CT, with his wife and three children.